Timeless Design for a New Audience
This project focuses on reimagining Alessi’s brand identity and marketing strategy to enhance its presence in the Canadian market.
The goal was to modernize Alessi’s image while preserving its legacy of craftsmanship and innovation. This included a complete logo redesign, a social media campaign, and an outdoor advertising strategy to appeal to design appealing to younger audiences in Canada.
Homeware
Alessi
Brand Identity Design, Advertising & Marketing Strategy,
Creative Direction
Figma, Adobe Illustrator,
Photoshop
Challenge
Alessi needed to increase brand awareness in the Canadian market, particularly among design-conscious Millennials and Gen X. The challenge was to modernize its image while preserving its legacy of craftsmanship and innovation, ensuring the brand resonated with a new audience.
Results
The rebrand introduced a refined visual identity, a strategic social media campaign, and impactful outdoor advertising. These efforts positioned Alessi as a timeless yet contemporary brand, increasing engagement and reinforcing its reputation among a new generation of design enthusiasts.
