A Sustainable Beauty Innovation
NaturCycle is an innovative mobile app, It integrates sustainability into the beauty industry by providing users with a personalized skin analysis, and virtual try-ons with the benefits of an interactive recycling program. Designed for eco-conscious consumers, the app educates users on sustainable beauty choices, tracks their recycling impact, and fosters a community centered around environmental responsibility. The goal is to make sustainability accessible and engaging. NaturCycle empowers individuals to make informed, responsible beauty decisions while actively reducing cosmetic waste.
Beauty & Sustainability
Naturcycle
Eco-conscious Consumer Goods
UX/UI Design, Sustainability,
User Research
Promoting responsible beauty choices through digital innovation
Figma, Adobe Illustrator
Challenge
Many beauty products create waste, and consumers often don’t know how to recycle them properly. Finding sustainable beauty options can also be confusing, with limited information on eco-friendly brands. The goal was to design an app that makes sustainable beauty choices easy, educational, and fun, without making users feel overwhelmed.
Results
NaturCycle simplifies sustainable beauty. Users get tips on responsible disposal, and explore eco-friendly alternatives. The app also includes virtual try-ons, helping users test products before buying, reducing unnecessary waste. By making sustainability more accessible, interactive and engaging, NaturCycle encourages better beauty habits and a more eco-conscious community.
Conclusion
NaturCycle was designed to make sustainable beauty choices easier and more accessible. By combining product scanning, recycling tips, and virtual try-ons, the app helps users make informed decisions while reducing waste. This project highlights the power of thoughtful design in promoting sustainability. Through user research and intuitive UX/UI, NaturCycle creates a seamless and engaging experience that encourages eco-conscious habits.
