"sweet bee" is all about bringing warmth, personality, and high-quality service to the coffee world. This project focused on creating a strong brand identity that reflects its friendly and inviting nature. From designing a logo that captures the essence of sweet bee to building a cohesive visual identity with colors, typography, and brand guidelines, the goal was to make the brand feel approachable and memorable. Every detail was crafted to ensure consistency across print and digital, helping sweet bee stand out in the specialty coffee market.